TRADER JOE’S HASN’T SEEN A PANDEMIC SALES SURGE by David Goodman, Equity Retail Brokers
A cover story in the March/April issue of Produce Blueprints Magazine pointed out that although Trader Joe’s was “proactive and nimble ” in protecting its employees and customers during the pandemic, the company did not experience the same surge in sales as other grocery stores.
Phil Lempert, a retail consultant for Supermarketguru.com, cited the number of SKUs and store size as factors. Trader Joe’s carries about 4,000 products per store, compared to about 42,000 at a traditional supermarket.
“It’s not a full shop,” Lempert said. “You can’t go there and get everything you want the same way…read more.