By David Goodman, Principal at Equity Retail Brokers

According to a study released last month, online grocery will grow to 21.5% of total U.S. grocery sales by 2025, more than doubling its current share of the overall grocery market. The study, conducted by grocery e-commerce specialist Mercatus and research firm Incisiv Projects, polled nearly 60,000 U.S. consumers across 20 states.

For this year, online grocery’s share of the overall grocery market is expected to be 10.2%, or about $106 billion. Online grocery’s share in 2019 was 3.4%, or $34.54 billion.

Prior to Covid, online grocery sales were projected to be 4.3% of the overall grocery market in 2020, with a projected rise to 5.4% in 2021.

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